Business relationships in China: lessons about deep trust

Title: Business relationships in China: lessons about deep trust
Creator: Kriz, Anton; Keating, Byron
Relation: Asia Pacific Business Review Vol. 16, Issue 3, p. 299-318
Publisher Link: http://dx.doi.org/10.1080/13602380903065580
Publisher: Routledge
Resource Type: journal article
Date: 2010
Description: Trust is acknowledged as a central tenet of business relationships. Yet for all the attention it receives, rarely has trust been investigated in the Chinese business setting. This study uses an emic approach to unearth some within-culture ‘truths’ about Chinese notions of trust in business exchange. The findings of this research suggest that deep trust (xinren), which is driven by reciprocal help and emotional bonding, is critical for doing business in China. A conceptual framework is provided to assist Western businesspersons to better understand the Chinese concept of trust as well as the interplay between its key antecedents.
Subject: China; emotion; guanxi; help; trust; xinren
Identifier: http://hdl.handle.net/1959.13/929873
Identifier: uon:10699
Identifier: ISSN:1360-2381
Language: eng
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